Capital Strategic Marketing

Capital's Strategic Marketing Consultancy provides integrated solutions to wide-ranging marketing problems. The division offers independent, strategic advice and develops tailored solutions by drawing on all elements of the marketing mix as required.

The division's expertise and experience extends beyond Public Relations to address wider marketing issues such as pricing policy, product or service development, promotional and distribution strategy.

Projects range in scale from practical assistance with specific, one-off tasks, to new market entry strategies and/or development of strategic marketing plans for products or services.

The division offers trade and consumer marketing experience across a breadth of industries including financial and professional services, consumer goods, retail and property.

The specialist skills and services provided include:

• Strategic planning (marketing plans and audits)
• Market research (qualitative and quantitative)
• Branding and positioning strategies
• Solutions to one-off problems/specific tasks
  

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