Promotions

In order for every promotional dollar to be maximised, in-field communication such as promotional activity needs, particularly in our current marketing environment, to be more than a stand-alone or “tag on” element of the total marketing mix.

Its specific role must be recognised, fully integrated into that mix and strategically, as well as tactically, considered.

Capital Promotions works to that need & provides the highly responsive & comprehensive resources to help its clients gain a competitive advantage.

Our specialisation is in-field, results-driven consumer promotions – especially guerrilla marketing – through which demonstrable outcomes are achieved within a range of budget parameters.