Promotions
Consumer
competitions
This is a brief description of just one example of our work. For confidentiality reasons, we are not at liberty to disclose specific “outcome” information. We would be happy to meet with you, however, to provide greater detail of the promotion and answer any questions you may have.
| Client: | Coca-Cola |
| Campaign: | SumMerdayS SMS competition |
| Key objective: | Drive sales & SMS entries for instant win competition, to convert passive brand preference to increased purchase & consumption |
| Activity: |
Highly acclaimed street comedians & performers roamed Sydney and Melbourne high traffic locations, educating consumers on this proof of purchase competition. Live radio link-ups and on-street photography |
| Outcome: |
Increased sales and high levels of SMS competition entry through strong profile saturation consumer education. “Instant win” mechanism increased propensity to purchase. |
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