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This is a brief description of just one example of our work. For confidentiality reasons, we are not at liberty to disclose specific “outcome” information. We would be happy to meet with you, however, to provide greater detail of the promotion and answer any questions you may have.
| Client: | American Express (new) Blue Card |
| Campaign: | AMEX “Ambush” |
| Key objective: | Achieve high level branding without sponsorship involvement at a major Sydney event |
| Activity:s |
Highly visible banner placement on City to Surf route, promoting new American Express Blue Card Set up Members Club on Bondi Beach for distribution of American Express promotional premiums and facilitate new card applications |
| Outcome: |
Through negotiation with residents along the City to Surf course, secured the only ad hoc branding exposure along the route Increased awareness of the American Express Blue Card & secured new membership applications |
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