Promotions
Market
Education and
awareness
This is a brief description of just one example of our work. For confidentiality reasons, we are not at liberty to disclose specific “outcome” information. We would be happy to meet with you, however, to provide greater detail of the promotion and answer any questions you may have.
|
Client:
|
Westpac / Energy Australia (join initiative) |
|
Campaign:
|
ClearChoice |
|
Key
objective:
|
Educate consumers & position/reinforce Westpac as a leader in the Credit Card market Raise awareness of Energy Australia in the soon to be deregulated utilities market |
|
Activity:
|
Highly visible shopping centre promotion |
|
Outcome:
|
Increase in new Westpac Credit Card applications |
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