Promotions
Product
sampling
This is a brief description of just one example of our work. For confidentiality reasons, we are not at liberty to disclose specific “outcome” information. We would be happy to meet with you, however, to provide greater detail of the promotion and answer any questions you may have.
| Client: | Fanta |
| Campaign: |
Five new flavours |
|
Key objective: |
Increase awareness of 5 new Fanta flavours among key target group of 4-17 year olds |
|
Activity: |
Nationwide theme park and high traffic street sampling promotion with “funky” costumed promotional staff |
| Outcome: |
Increased point of purchase sales by approximately 35% and reaffirmed brand in minds of parents |
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