Promotions

High profile publicity events

This is a brief description of just one example of our work. For confidentiality reasons, we are not at liberty to disclose specific “outcome” information. We would be happy to meet with you, however, to provide greater detail of the promotion and answer any questions you may have.

Client:	Virgin Mobile
Campaign:	Mobile Number Portability
Key objective:	Position Virgin Mobile as the most desirable option with the arrival of Mobile Number Portability
Activity:	High impact stunt with Sir Richard Branson in military tank crossing the Harbour Bridge and coming to rest for a press conference in Pitt Street Mall. 3D mobile billboards touring Sydney CBD & suburbs for two days prior to stunt
Outcome:	Scripted, rehearsed and costumed actors created the excitement and consumer anticipation leading to Sir Richard Branson’s arrival in Pitt Street Mall. Extensive media coverage achieved, from Australia to the UK (see Capital Monthly Showcase for details)

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