capital promotions - sales generation

Promotions

Sales Generation

This is a brief description of just one example of our work. For confidentiality reasons, we are not at liberty to disclose specific “outcome” information. We would be happy to meet with you, however, to provide greater detail of the promotion and answer any questions you may have.

Client:	Virgin Mobile
Campaign:	Cheap Calls and Free Voice Mail
Key objective:	Educate consumers on Virgin Mobile’s competitive price deals and drive sales through call centres and affinity channels
Activity:	“Cheap Call Girls” and “Free V Male” guerrilla activity on the streets and around Virgin Mobile (and their competitors’!) retail outlets, creating considerable consumer impact and interest
Outcome:	Objectives successfully met and expectations exceeded

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