Public Relations

Information Technology and Telecommunications

The Capital Information Technology and Telecommunications (IT&T) division undertakes a range of public relations activities for clients in the fast-moving IT arena. The IT&T team understand the dynamic nature of the IT industry and keep up to date with industry issues/trends so as to identify opportunities for clients in their respective fields.

Our team have a strong understanding of media publications in all key sectors and maintain contacts with relevant journalists.

Our communication strategies help clients:

• Develop market positioning and increase brand awareness
• Gain an understanding of the media relevant to their company, products and services
• Minimise the impact of issues that arise
• Evaluate communication activities

Our work in this area spans consumer, technology and trade markets including:

• Business to Business
• Business to Consumer
• Business to Government

Case Studies

Autobytel.com.au

The challenge presented to the IT&T team was to launch the Australian arm of Autobytel.com, an online car buying website, into a competitive marketplace already dominated by three key players. Capital undertook a media education campaign supported by a national media launch to position Autobytel.com.au as industry leader in the Australian market. Results included national coverage across metropolitan, regional, Internet, business, consumer and motoring publications. High traffic was driven to the site over a period of a week with the first car being sold within 48 hours of launch.

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