An AIM admission-Centamin Egypt plc

With a short lead time of only three weeks, Capital PR ensured a strong media coverage of Centamin Egypt NL in its admission to AIM. The company, which was already listed on the Australian Stock Exchange, used Capital PR's services to target media and private investor support throughout Europe, Africa and the Middle East, and our Australian operation, Capital Group, to engender the same level of support through Asia Pacific.

Our focus was to assist the UK brokers to raise the level of interest in the company in advance of institutional roadshows and to encourage private investors to purchase shares pre float. A number of different marketing strategies were used including;

• Releases outlining the investment rationale of Centamin which was covered by leading media outlets such as Shares, Investors Chronicle, Bloombergs, sharecast.com and t1ps.com
  
  
• Releases outlining the mining strategy which was covered by media outlets including the Mining Journal, Paydirt, miningweb.com and minesite.com
  
  
• Releases purely on the float which was covered by new issues media in outlets including The Times, Financial Times, Sydney Morning Herald and Australian Financial Review
  
  
• Releases providing a pictorial image of the company, such as the site being discovered from a Pharoah's map, which was covered in City diary sections, AIM Bulletin and Director profile sections
  
  
• Post flotation interest releases targeting market moves, share tips and investment outlets

A wide range of coverage was obtained in all media with more than 50 hits from one release alone in the key outlets targeted.

Coverage

Click on the links below to view articles:

Centamin Hopes to Sparkle on AIM
December 14 2001
Investors Chronicle: AIM and OFEX News

Golden float
December 19 2001
The Times: Business Brief

Banks tumble over S America loan fears
December 21 2001
Evening Standard UK: Market Report

Weekend Standard circled by Citibank
December 21 2001
Daily Mail: Market Report

AIM news: in brief
January 07 2002
Unquoted: Float News

Centamin aims to put Egypt back on the gold map
December 2001 - January 2002
Australia's Paydirt

Golden promise of Pharaoh's treasure
December 24 2001
The Times: Business

Going for gold
November 2001
Emerging Markets Investor: Egypt Focus

Centamin Egypt
March 08 2002
Investors Chronicle: Buy Tip

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