Capital Incentives

Capital Incentives design loyalty and incentive programs for the corporate market. These reward and recognition programs are critical for success in an increasingly competitive business environment.

Our four core major incentive services include:

Program Design Program Evaluation Program Management Reward Fulfilment

Capital's unique integrated structure means we can provide a turnkey service for the incentive market which embraces program strategy, program structure, creative theming, print production (newsletter etc) and on the ground entertainment, hospitality and event management co-ordination.

Capital Incentives employs a three step process to new assignments including:

Step 1 Market Analysis

It is imperative to have a thorough understanding of what competitor and industry programs are currently in the market.

Step 2 Customer / User Survey

Audit of the existing program to ascertain its effectiveness and if fine-tuning is required, it includes:

• Reviewing customer feedback regarding level of interest in program destinations
• Identify most preferred rewards
• Solicit reward/incentive concepts they would find attractive

Step 3 Customer profile building and marketing review

A review of the current relationship of VIP customers with the client organisation to determine whether or not the marketing solutions are meeting ROI objectives.

We would also provide recommendation on the future directions of the program, administration of the program, potential partners of the program and the marketing of the program.

Capital Incentives has a strategic partnership with one of Australia's leading travel agencies, Harvey World Travel, which provide a VIP service including:

• Highly competitive package for the business market
• All related travel insurance and airport transfers
• Flexible costs
• Effective high quality accommodation packages
• Fully detailed itineraries
• Dedicated customer service manager for incentive meetings

Business travel can be very complicated with arrangements changing to the last minute. Harvey World Travel prides itself on being able to manage these exacting customer requirements. As the largest business travel agent in the Southern Hemisphere Harvey World Travel has substantial buying power and is able to obtain the best rates.

Harvey World Travel provides an open book system with the client having direct access to all details in relation to airfares and accommodation in addition, all frequent flyer bonus points are accrued for the benefit of the client.

Capital Incentives consultant's have designed, implemented, marketed and evaluated incentive programs for the following clients:

AMP Challenge Bank Merck Sharp & Dohme Eli Lilly Levis Bank West Fuji Xerox